Inbound Marketing For Lawyers
Thanks to the Internet, marketing has evolved over the years. Consumers no longer rely on billboards and TV spots — outbound marketing — to learn about new products because the Internet has given them...
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#Android track at #ABATECHSHOW 2013?
I know! I know! It’s only December. ABA TECHSHOW is already promoting its conference app, and look what I found! A tab for Android, suggesting an Android-specific track for ABA TECHSHOW 2013. A whole...
View ArticleAdvertising v. Law Firm Marketing
Law firms that want to grow and expand must have a legal marketing strategy in place. Having a marketing strategy and paying for advertising are really two different things. In some markets, you may...
View ArticleSalesforce and ZoHo: CRMs and Your Law Firm
The lifeblood of any law firm is its client base. As a lawyer, you can devote a tremendous amount of time and energy to the process of generating prospective clients, converting them into paying...
View ArticleSmall Firm Innovation Community, and What to Know About Google+ Communities
I confess I’ve had difficulty writing this post. There are just so many cool things about Google+ Communities! I joined a bunch before creating the Small Firm Innovation community, and drew some...
View ArticleAchieving Goals with Your #Android Device
I’m not a big goal-keeper, and I always hate New Year’s when everyone asks about my new goals. That doesn’t mean I don’t make goals, try to achieve them, and then re-evaluate them after time, because I...
View ArticleShame Yourself Into Better Health With An App
We all should eat right and exercise regularly. Right. Blah blah blah. Hopefully, your practice is too busy to make this easy. That is a good thing (from a business perspective). I am far from the...
View ArticleFitocracy For #Android – Just Another App That Will Never Be Found On the...
Fitocracy is a companion app to a web-based fitness tracking service that permits people who are passionate about fitness and exercise routines to keep track of their progress. It has been available...
View ArticleA Lawyer Takes an Interest in Pinterest
I work in a virtual law firm where trying out new online platforms for sharing and marketing is a business necessity. However, Pinterest was something I purposefully avoided for the past couple of...
View ArticleFrom Roller Coaster #Fitness to Tech: Couch-to-5K and Jawbone’s Up Band
My fitness journey looks more like a trip on a roller coaster than any kind of straight line. When I was younger, my level of activity was very high. In the downtime where I wasn’t playing organized...
View ArticleRescuetime, Chrometa, Freshbooks and Slife: One Tool to Rule Them All?
I am not a fan of administrative work, so I’m a big proponent of new cloud-based software that can assist me to make my life easier. After realizing how much time I was spending on invoicing and...
View ArticleWebinar: Learn about Virtual Law Firms
Clio, our sponsor, is offering a free webinar tomorrow on “How to Build Your Own Virtual Law Firm.” Virtual law firms can enable small law firms to grow quickly and compete effectively against large...
View ArticleDropbox and Some Thoughts for a Lawyer
If you are not familiar with Dropbox, it is a cloud file-sharing service whose popularity and adoption rate has skyrocketed in recent years. Dropbox allows a user to work on files offline and then to...
View ArticleSpring Cleaning: Small Firm Innovation Redesign
The theme for April is loosely defined as “spring cleaning.” I say loosely because it can mean a variety of things, from cleaning out your office space to cleaning out the mental cobwebs. Here at Small...
View ArticleSpring Cleaning Your Firm Website
Keeping with this month’s theme of ‘Spring Cleaning,’ I wanted to touch on few of the more common content pieces on law firm websites that require periodic review. Here are some important areas of the...
View ArticleGoogle Reader Replacement: Twitter v. @feedly
Not that long ago, I argued that Twitter would be the easier Google Reader alternative now that Google has killed Reader. Nothing new to learn, no new interface to get used to and, really, Twitter has...
View ArticleTrim the Fat Off Email
So you packed on a few pounds over the winter? Big deal. Me too. Now, comes the fun time of year when you delusionally think that the extra weight will melt away. Dealing with email has a similar feel....
View ArticleTo Dropbox or Not: Brief Do’s and Don’t’s of Secure Cloud Document Storage...
Is Dropbox secure, or if you’d like to be technical about it (which I do), is Dropbox “HIPAA, FERPA, SAS 70, ISO 9001, ISO 27001, or PCI compliant?” In a word, and according to DropBox, no. Here’s the...
View ArticleA Review of Draft (@gooddraft)
It’s no secret that I love Evernote. It was a lifesaver when I moved to Vancouver, letting me draft blog posts and all kinds of stuff without incurring ridiculous roaming fees. I’ve put up with Google...
View ArticleLaw Society of Upper Canada #SoloSmall Firm Conference Round Up
This year’s solo and small firm conference was another resounding success. If you have been to the ABA TECHSHOW, you will know that it has a similar feel to it. Not surprisingly, many of the organizers...
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